microKorg Commander (WIP)
Personal project The current state of the layout and modules.The design is flat but inspired by the form of the original microKorg. Adding visual feedback for certain functions such as the oscillators and filters. And a icon system is in development. Two colors to indicate the state of each timbre. When in Layer mode, the […]
Jula Garden Tools and Storage
For Jula Garden Tools and Storage, I was tasked with highlighting selected products from Jula’s extensive catalogue of tools, machines, clothes, toys, and more. I began by sketching several different shots where the key products were featured in use, ensuring that all scenes were set within the same environment with the same models to maintain […]
Jula Indoor Gardening
Model: Faton Hadri Hand model: Sírnir Einarsson Assistant: Kyle Stone For Jula’s indoor gardening campaign, I carefully crafted each scene to highlight the beauty of growing indoors. Working within the setting of a city apartment, we explored creative ways to showcase Jula’s wide selection of products, transforming a simple window space into a lush and […]
Kayoba Hunting Clothes
Kayoba Huntingware at Jula.se In the fall of 2023, Jula’s clothing brand Kayoba launched a new line of hunting clothes for men. We pitched a two-pronged marketing strategy. One prong being clear and graphical showing the clothes on a white background. The other showing the clothes in action in the forest. With graphic elements, forest […]
Jula Christmas 2024
Audio: Sírnir VFX and compositing: Sírnir Edit: Sírnir Voice recording: Nordblommedia I was tasked with updating a commercial from one of Jula’s previous Christmas campaigns, originally created by Garbergs. And to add pricetags to visible products in the video as well as creating graphical product slides at the end. I had some of the source […]
IKEA Nytillverkad
Audio: Sírnir VFX and compositing: Sírnir I animated and composited these web spots for IKEA’s Nytillverkad collection, celebrating 80 years of design. They and others were prepared in various formats for the different uses. https://vimeo.com/984314361 Flowers in bloom I animated the delicious flowerpattern growing forth across the pillow. https://vimeo.com/984313915 Lines are always fun Here the […]
Zeekr 007 Launch video
I directed, edited, and managed the camera work to enhance the story and visual flow of the video.
Jula Summer Sale
Animation: Sírnir The campaign had a presence in Sweden, Norway, Finland, and Poland, and here are some examples of how it manifested in these diverse language markets.
Mercedes-Benz S-Class Preproduction Storyboard panels
Directors: Sammi & Gunni Story artists: Sírnir and Hermann Karlsson A few years back, I had the privilege of assisting in crafting a sales pitch storyboard with my colleague, Hermann Karlsson, for the renowned director duo, Sammi & Gunni. Despite the time constraints—receiving the call at the eleventh hour—I sketched out my panels for this […]
Doobidoo Pays Hommage to …
https://usercontent.one/wp/www.sirnir.com/wp-content/uploads/2023/09/books_3.mp4?media=1770065408 The final mockup with some random video placeholders instead of the videos from the show. The pop musical game show, Doobidoo, had a segment called “Doobidoo pays hommage to …”, and the intro and outro for that segment called for a respectable book with the flair of the show, to open up and show […]